Posted on April 12/04/18
With billions of mobile apps available in Google Play Store and App Store, app marketers and developers face a really very big challenge in front of them. And the challenge is how to keep their users engaged.
In this blog post, we will give a recap of the top 6 approaches to increase "user app engagement".
After all, what is the point of building an app if it is not creating any value to its users? Your users are busy and they can easily forget that they downloaded your app. As an app entrepreneur, you’ll want your mobile app to be as top of mind as possible.
To be able to build loyal and repeat users you will need to create an app that brings value to them. Ask yourself the following questions, why should your users keep using your app? Why should they choose your app over your competitor? Are you bringing enough value to your users so that they keep coming back and use it over and over again?
If you have clear answers to these questions you are on the right track. People don’t just use apps because they look or sound cool, app users engage with apps that bring value and make life easier for them.
Engaging With Your Users
Engaging your users through different channels is a great way of increasing your user retention. If done right you can get great returns on your efforts.
There is a lot you can do with email campaigns, you can send out weekly or monthly newsletters, email them about new feature rollouts, discounts, promotions, news, upgrades you are working on or simply send automated emails triggered by certain actions like a welcome email when a new user signs up.
Push notifications is a proven method of increasing mobile app engagement and bringing users back.
Simply by strategically pushing messages within your app, you can remind your users that they have downloaded your app or encourage them to take certain actions.
Implemented effectively, it can also help encourage usage through targeted messages based on behavioral data and preferences. The overall idea here is to send targetted/smart messages to your users and providing them a compelling reason to return to your app.
Always design your app with non-technical users in mind. Make your app as simple as possible for the new users.
Remember, they don’t know anything about your app and most likely they are not willing to spend 5 minutes trying to figure out how your app works and where to click next.
Too many steps to sign up, too many information fields, confusing features/functions, crowded screens all leads to users abandoning your app.
Incentivization & Gamification
Incentivization and Gamification are both important factors directly affecting app user behavior.
Offering users incentives and gamifying your app is a great way of driving engagement and retention.
Mobile-specific rewards, specialized content access, coupons, special promotions, and other offers will help drive conversions and encourage engagement.
Gamification, on the other hand, is the use of game mechanics and rewards in non-game applications to increase engagement and loyalty.
Ensuring that you are updating your app experience constantly, adding new features and personalized content regularly will help keep users interested and engaged.
Listening to your users, asking for feedback and digging into app analytics is the key here. After all, if you want to bring value to your users you need to know them by heart.
By constantly updating your app, fixing bugs, adding new content and improving your apps user experience you can easily increase user engagement, convert users to loyal, long-term customers and increase average lifetime value (LTV).
Delight your users
If you really want an app that sticks you really need to build something that surpasses your user’s expectations. Think about all those apps you use daily and try to understand what is it that makes it so special.
People tend to engage with apps that deliver great value and solve some sort of problems. In other words, people tend to use app that delights them.
Truly understanding what your consumers need and how your app can deliver on that will most likely set you up for success.
About the Author
Priyanka is based out in India, and she loves blogging, traveling and doing cool kinds of stuff in data understanding and visualization.