Posted on April 17/04/18
With any analytics dashboard, you’re going to get a lot of information, possibly more than you know what to do with. While all of it is valuable in its own way, you’re probably not going to be parsing every detail of each metric or stat on a daily basis, so you need to be aware of the stats that you should prioritize in order to maximize your game’s revenue – and maintain your own understanding!
In this, blog post we will be discussing few metrics that you should know by core, that will help you to understand your apps.
Daily Active Users/DAU
This may be a vital metric to look at, but it’s one of the most important – after all, active users are the ultimate source of revenue and the most important key performance indicator (KPI) that you can track! In fact, essentially every other metric or KPI that you track is dependent on this one.
For your gaming app to be collecting any kind of revenue at all, first you need players. Keeping an eye on how many people are actively logging on and playing your game every day is important for tracking a game’s “stickiness” level. Knowing how many users are logging in and playing your game on a given day is an easy thing to track and pay attention throughout your game’s lifespan.
Monthly Active Users/MAU
Day by day stats are useful, but it’s probably more helpful in the long run to look at long-term participation. This is why paying attention to monthly active users is helpful – the more data you have to view, the easier it is to behold long-term trends.
It should probably go without saying that the average revenue per daily active user (ARPDAU) is pretty important to track – after all, if you’re not earning from your daily users, does it really matter how many there are? Yes, it does, but this metric lets you see how well you are monetizing them. Looking at this stat on a monthly or longer-term basis also lets you pick out trends and connect the dots backward in regard to changes, special events, additions, updates, or other important factors in your game’s lifecycle.
User Retention Rate
It’s always important to keep your active users around! Closely monitoring the user retention rate is one key way to keep an eye on and optimize your game’s revenue. After all, it’s almost always easier to keep monetizing or upgrading a current user than to acquire a new one, so paying attention to your retention rate and how it is affected by any changes or updates that you make to your game (as well as outside events).
Like your user retention rate, your churn rate is one of the more important things you can pay attention to as a game developer. Essentially the reverse of your retention rate, churn is the number of users who downloaded or installed your game and are now no longer logging in and playing.
For some, this will be even more important to track than retention rate. Knowing the percentage of your users that convert – and more importantly when and where they convert – in your game’s environment is key to optimizing revenue.
Player Behavioural Duration
Measuring player duration – or the time between in-game events like completing levels or challenges. It’s important because knowing how long players took to complete certain levels, get rewards, purchase various items, or engage in other behaviors helps you determine how those behaviors affect revenue.
While all the stats tracked and data collected in your analytics are important, these metrics might be the most essential; With that in mind, start your day off right by checking out these nine metrics and making decisions from there.
About the Author
Pavithra is based out in India, and she loves blogging, traveling and doing cool kinds of stuff in data understanding and visualization.