Posted on April 17/04/18
“Authenticity speaks volumes. Brands that tell a genuine, honest story resonate with people. People believe in honest brands.”
Push Notifications have become one of the most indispensable tools for app marketers to connect with their users. Who doesn’t love the increase in traffic and engagement these messages generate!
As that being said so, in this blog post we will be discussing the knack of few things to be considered before sending push notifications to increase app engagement.
The number one thing users want from brands is honesty. And this holds true for push notifications as well. Users can spot an inauthentic brand from a mile away, so don’t try too hard or force yourself onto users.
Be consistent when it comes to writing your push notifications, staying true to your brand voice and making sure it aligns with your web and email communication.
If anything, your push notifications should add value to your users’ daily life. Be helpful and engaging, instead of annoying.
You exist in the lives of your users for one ultimate purpose: to help them accomplish something. So make sure you deliver on this! The goal is for users to look forward to your messages. Uber, for example, helps its users save money by notifying them of dropping rates in the area.
Be on Point
It’s all about compactness these days. Push notifications are the perfect way to counter our shorter attention spans. Push notifications, by design, are brief. So don’t abuse this format by trying to cram too much in.
Remember, the best performing push messages are under 25 characters. Netflix knows how to delight their customers with short and personalized messages based their watching habits.
Empathy is “the ability to step into the shoes of another person, aiming to understand their feelings and perspectives, and to use that understanding to guide our actions.” This might be a lot to ask of a company’s push notifications, but it can be done! Let your users know that you feel their struggle, pain, happiness or excitement.
Try to understand where they are coming from, as this will help you to create the perfect and personalized push notification.
I hope this blog post will help you to write better push notifications that users actually want to receive.
About the Author
Kumaresaan is based out in India, and he loves blogging, traveling and doing cool kinds of stuff in data understanding and visualization.