Posted on April 18/04/18
The core objective of an app, once it is rolled-out in the market, is to acquire as many as users it can and also engage the existing users to the depth. It is not as easy as said, if we look at the mobile app uninstallation rates then they have increased by 80 - 85%.
Most of the apps are deleted immediately after their first use or if they are left unused for a week.
So, Why do the users keep installing and uninstalling the apps?
Reason 1- Annoying Notifications:
Whenever mobile phone beeps obviously users will think it is something important. But when they find out that this is happening every hour because of the push notifications it turns into a disturbing message for them.
This is the first step where the customers are compelled to uninstall the app regardless of the fact whether they are using it or not.
This majorly happens when the mobile app gets the freedom to send out the push notifications once a user installs the app. It turns out that the user is bombarded with the useless information all day long.
Typically, provide the option to disable or quiet time along with the setting to set the frequency of the notifications. Not everybody is free all the time to go through the notifications. Too much information push will certainly backfire.
Reason 2- Complicated Registration Process:
Some mobile apps have a beautiful interface yet they have a complicated process when it comes to the registration for the same. Either they are too long or they have different complicated filters.
Simplify the process of registration, for your users. There is no need to put multi verification steps. Use the most important ones so that user doesn’t feel lost inside the registration form and doesn’t get bored because of its long and lengthy process.
Reason 3- Freezing:
Users will certainly get tired if he/she has to refresh it again and again. In the present scenario, nobody has time to spend continuously over the crash or freeze of a mobile application.
Slow loading or no loading has touched the top list of problem areas. At least 80 percent of the users have faced this issue and after the second attempt of retrial, they surrendered to the uninstallation.
Be the master of the game, app developers should be rolling out the mobile apps only after rigorous testing procedures. Average uninstall rate increases specifically when freezing issue arises. It is one of the most critical areas, to identify the bugs i.e. root cause of the freeze or slow loading.
Reason 4- Bad UI\UX:
Why would a user want to install the app in the first place?
Apparently, to make their lives peaceful, convenient and easy going. That means one click shall suffice their need for which they have installed the application in the first place. And in case the application fails to meet the expectations then, of course, it is time for the users to move on.
User experience and interface are structured with the high-end standards of layout, design, and of course the functionality. As an app developer maintain these standards as your topmost priority during the designing stage.
This will ensure the creation of a functioning and impeccable mobile application which is going to reduce the mobile app uninstallation rates.
It will give simpler look which will be universally easy to understand and functional elements will have the proper clarity.
Reason 5- Rate the App Prompts:
This one is going to be a deal breaker, even if I as a user get these many prompts to rate the application when I am busy or in a hurry then certainly they are disturbing. Especially when the rating has already been done on the same application earlier.
Set the function in the more refined manner for the user to rate the application. It should not look like an imposed rating prompt every time the user is using the mobile app. Hiding Rate the app prompt into the long menu list of the mobile app may help and reduce the increased mobile app uninstallation rate.
If you want to retain the users to your application for a longer time then you need to engage them on a regular basis in one or the other way. You have the power to rectify the errors and remove the bugs which are a sure shot formula to decrease mobile app uninstallations.
Mobile marketing has evolved to a great level and it is one of the most powerful marketing tools today. Users want a convenient life. Give all the reasons to the users to stay connected instead of distancing from your app.
About the Author
Ramanathan, CEO and Founder at Walinns, a vivid traveller who likes to explore new places.