Mobile App Engagement

Posted on April 03/04/18

Mobile app engagement is the one primary thing that many app developers struggle with. Creating a successful app means more than bringing a good idea to the table. It also has to reach out to users and make them interested in what you have to offer.

A great app with no users is no different from a bad app. That being said, many app developers are looking to find new ways in which they can improve their app’s engagement.

In this article, we will be taking you through the best ways in which this can be achieved, so that app users will be delighted to return and continue using your apps.

There is no materialistic definition that defines mobile app engagement. For a to-do app, an engaged user should be logging in every day to add and complete items whereas for an inventory app an engaged user might only log in once per month. As said earlier, there is no consistent quantifiable definition of engagement across different products.

App Store Page

First impression is the best impression. It applies to all aspects, including a mobile application. Regardless of how good your app is, it might fail to bring in users if they are not drawn to the product from the word go.

Users first encounter with an app is in the app store itself, on the app’s download page. Developers, need to enthrall and convince so that users don’t have second thoughts before downloading your app.

Primarily, it’s the developer’s biggest stage to showcase all the pros of the app and why it should be downloaded.

User Onboarding

Onboarding is one of the most efficient tools to use as it provides a new dynamic to the app. Through onboarding, developers are able to create a very informative, as well as a stunning preview of their application, which will act as a presentation of qualities.

Basically, onboarding is how developers say “Hi! This is what you’ll be able to do with the app. Cheers!”.

Push Notifications

Push notifications are alerts that pop up on a user’s screen and informs them of the latest news, deals, offers and so on, which are available through your app. Sometimes the best way to keep someone interested is to poke it in their face. A lot of people show little sign of interest but in reality, they are just caught up with other things and forget or don’t think about checking the app. Push notifications can bring the important information to them, keeping them informed and interested.

App Permissions

A lot of apps require permissions from the user or their device. These permissions can be swiftly denied by users if the app doesn’t properly explain what they are for and what they will accomplish. Most users dismiss them right off the bat out of concern for their own privacy and security.

Using the adequate format and language will help get more users to allow permissions and thus benefit from the full experience provided by an app. Without said permissions, an app can feel incomplete or even lackluster as their absence might be cutting off the app from important features that are core to its performance.

Deep Linking

Deep linking is another form of getting people invested in an app by taking them to specific places in an app. This shortens out the work users have to put in by navigating to specific locations.

App engagement will definitely make or break an app. The developers need to find the balance between the quality of what’s inside the app and how precisely it is packaged for users. By doing, so will ensure a considerably higher success rate for the app while having just one or none will severely impact the app in a negative manner.

About the author

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Priyanka is based out in India, and she loves blogging, traveling and doing cool stuff in data understanding and visualization.