Posted on April 12/04/18
“No one can ponder the power of push. Push notifications have been shown to increase app engagement by 88% - and when apps use personalized push, the results can be even more exciting!”
Push notifications are one of the most effective marketing tools that allow you to communicate with your subscribers on all the devices be it mobile, tablet, or desktop. Savvy marketers are using this channel to grow traffic and to engage their customers in real-time.
Having said that so, in this blog post, we’ll be discussing few tactics of how to send compelling push notifications that users can’t resist.
Personalized Push Notifications
Incorporating personalization into push allows you to speak on a more personal level with your app users, developing rapport while sending targeted notifications that will appeal to them and foster engagement.
Remember that the push message is being personalized based off of the user’s past in-app activity.
For example, a Music streaming app can send a personalized push notification to the user, notifying him that he got three more songs on his playlist that he hasn’t heard it.
Acknowledge User Actions
Not every user are same, and you need to take care of every user with a special care, for long-term value from them. When users complete any in-app purchases or complete your core business goal in your app, acknowledge them with push notifications that convey your token of appreciation.
For example, a strategy game app can send push notifications to its users who all have completed level 2 before the defined time frame.
Respect Time Zone
It might be easy to say “Oh it’s 6 PM here in New Zealand, let's send out a push to all commuters”, only to have your audience asleep in other parts of the world. If you have a sale or time-sensitive event, try to send in the local time zone for the user.
Make It Precise
Generally speaking, you have about 10 words to make your impact, so use precise language. Be obvious what you want. Make the call to action clear. “You have a new chat with Kelly”. “A new deal for you. Tap here for more” “John sent you a friend request”. 10 words. Use them wisely.
So that’s my best practices for Push Notifications. Remember “Push Notifications go to people, and not to devices.
About the Author
Kumaresaan is based out in India, and he loves blogging, travelling and doing cool stuffs in data understanding and visualization.