Push Notifications Best Practices

Posted on April 03/04/18

A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don't have to be in the app or using their devices to receive them. Push notifications can do wonders if it’s been planned and implemented wisely, else it can turn into a total disaster leading to app uninstalls.

Wouldn’t be great, if you have some kind of checklist that can help you to implement push notification successfully.

In this article, we will discuss few best practices that help app marketers, mobile app developers who are planning to implement push notifications as a part of their engagement strategy.

Bulls Eye

Deliver it to the Point - Push Notifications are mostly content-driven and so, there is a necessity to convey information in the way, users like to hear. The content should be simple and right on target to garner more attention among your users, thereby encouraging retention.

On Time

Timing is everything - The art of push notifications lies in timing it perfectly. As push notification is instant, users expect them to be appropriate for their location and time of the day.

For example, sending push notification on regional restaurants based on location and time of meal will inspire users to take an extra step to engage with the application for more information.

Made For You

Segment your push - Every app users want their push notifications to be tailor-made to feel like they own the app. Segmenting push notifications based on demographics, geographics, and behavior of your app users allows you to send personalized, highly targeted messages to reach out every user.

That’s Too Much

Everything has its limit - although push notifications are the great way to inform your audience with compelling content to reuse your app, too much of it will revert in the form of push opt-outs and even uninstalling your app.

You need to understand the preferences of your target audience and their usage pattern to figure out the frequency of sending it.

A great push notification must be three things: timely, personal, and actionable. Brands that don’t send push notifications at all are missing out on an essential tool for customer engagement and retention, but brands that send push that doesn’t have those three qualities aren’t doing themselves any favors, either. As you’re creating—or refining—your push notification strategy, make sure that you keep this guidance in mind; your results will be better for it.

About the author

Kumaresaan is based out in India, and he loves blogging, traveling and doing cool kinds of stuff in data understanding and visualization.