Important Digital Marketing Trends to Look for in 2021

Posted on 06/11/2020

The COVID-19 pandemic has completely changed the world in 2020 as no one have ever expected. Cities have been locked down, most of the businesses are temporarily or permanently closed. Due to this situation, people are struggling to establish their business. The best thing for such businesses is to focus on digital marketing. Businesses that already use digital marketing strategies are doing great even in this pandemic situation.

We very well know what are the digital marketing strategies that worked in 2018, 2019 and till now. But it is not sure that the same strategies may work even in upcoming years as a lot is happening around the world unexpectedly. We need to stay top of the latest trends. To have better results for your business you need to catch up with the following trends in 2021 to not to fall behind the market. 

Top 10 Digital Marketing Trends 2021

1. Trend of Artificial Intelligence

Artificial Intelligence is widely used in all fields. Now AI is also being used in business and marketing to maximize and enhance the communication with the customers, to analyse the data and also to track the sales. All these are made easier with AI. This also reduces the workload of the employees and also customer behaviour patterns can be predicted. It is expected that the use of AI in businesses would grow up to 53% in the upcoming year.

2. Google Apps – Smart Bidding Tool

Automation is the most important factor in marketing. Google is bringing more updates day by day which is very useful for the marketers. Especially, the updates that are made to the Google Adwords are a precious gift to the digital marketers which makes many of their works automated and efficient. The Google Ads use machine learning techniques to optimize your bids and bring more conversion rates

3. Voice Search Trend

Nowadays, voice search has become more popular. So you must make sure that your content is optimized for voice search and also text search. This also helps you to outrank in the search results. In recent research, it is seen that by 2021 almost 70% of the searches will be voice searches. So there is no doubt that the voice search trend will have a great impact on digital marketing.

4. Trend of AR and VR Technology 

The Augmented Reality (AR) and Virtual Reality (VR) are evolving as one of the important breakthroughs for marketing and technology. AR and VR trends gradually make conversation between you and your customers when they have no time to visit your commercial space. AR and VR trends have reached the top in recent times and are growing to be the leading marketing designs.

5. Trend of Shoppable Posts

In these days, people prefer to search for new products and buy them online. In a recent survey, it is seen that almost 60% of the Instagram users find and buy new products from Instagram. So it is an advantage for the businesses to update shoppable posts in relevant social media in the upcoming year. 

6. AI-powered Chatbots Trend

AI-powered chatbots are widely used by businesses in recent times. Most of the people feel that it is easy and better when they interact with AI chatbots instead of the customer care staff. So this is going to be a trendsetter in 2021.

7. Trend of Programmatic Advertising 

Digital advertising is being rapidly changed by programmatic advertising. Using Artificial Intelligence helps automate things and to target more valuable audience. Real-Time Bidding is an example of the programmatic ad purchase.

8. Trend of Video Marketing

Almost 60% of the audience feel that before buying a product watching a video of that product helps them a lot to have a clear idea of that product making them more confident to buy the product. For a video to be successful for your business the content of the video has to be great and valuable. In 2021, video marketing trend will be a backbone to digital marketing. So it is needed for the businesses to focus on it.

9. Trend of Interactive Content

The king of digital marketing is “content”. Businesses must have interactive content in social media platforms to attract more audience. 

Polls, shoppable posts, 360-degree video are some examples of interactive content. Interactive contents make the customers stay longer on your site. This increases your brand awareness.

10. Trend of Social Messaging Applications

Messaging applications are the best way to connect with your customers. Conversation with the customers using such messaging apps help customers to get more information about the product they buy or the service and also helps to build good customer relationship.

Conclusion

You have come to the end of the article. Hope you got a complete idea on the top 10 digital marketing trends in 2021 you have to look for. So start exploring them!

Sowmya, digital marketing enthusiast at Walinns. She loves blogging, photography and doing cool kinds of stuff in data understanding and visualization.

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