So, you’re gearing up for launching your dream app, and all set to go for big, then we wish you good luck. But, hold on have you figured out how would you measure your app success?
An evident answer would be the number of downloads, right? You must be thinking the number of people download your app can lead to huge success, and you can make all your dreams come true. Well, then your dreams are about to crash like a pack of cards!
Look shell shocked? Don’t worry this is not a horoscope prediction, and you can change it on your own. Several mobile app businesses go through this serious misconceptions as well.
There are several other metrics apart from downloads, that you need to track to ensure the success of your app. Before you dive into development, you should think of what metrics or Key performance indicators are important to your business.
Have you ever thought of measuring how many users are actually using your app in frequent intervals post installation, how many are transacting in your app, how many have uninstalled it, the number of conversions and your ROI?
Below, are the list of metrics that are critical for your app success and how you should measure them.
Before you start with the first line of code, you should define what value users are going to get out from them. The success lies in how effective a solution your app can provide to problems your user’s face.
Ask yourself the following five W’s that will play a significant role in measuring how much impact your app can have.
Who are my users?
You need to figure out your ideal target audience, their behavior, demographics, etc. The more you narrow down your users, the better you can cater to them strategically.
What devices do your users use?
By knowing what type of devices your users use to access your app can make a significant difference. If you can identify the device type, such as whether it is a smartphone or tablet, you can probably offer special features categorized to specific devices, which can eventually bring more engagement and conversion, leading to app success.
What type of operating system do your users use?
According to a report by Canalys, an independent analyst firm, 79% of Android-based smartphones had been shipped last year in contrast to Apple’s 15% smartphone shipment.
Android users’ product acceptance rate depends on how rich its features are in spite of it being complex. On the other hand, iOS users expect a simple, straightforward intuitive solution which is less complex. You need to identify and implement a perfect blend of features so that your app gets a wide acceptance rate irrespective of the OS used.
Where do your users access your app?
According to a recent Google analysis report, 84% of shoppers use their smartphone when they are in a physical store which shows that there is a need for immediate results. If you intend to design your app to offer a solution for this
specific moment, the most important thing you need to integrate within your app is a call-to-action. A good call-to-action can satisfy your users’ immediate needs, resulting in more conversions.
When do your users use your app?
Is it during the day or at night or at a specific period on a given day? What time do you get maximum engagement? These questions can help you figure out when to offer your valuable features or ads so that you get maximum engagement.
There are more, but the type of metric you need to use is solely dependent on your domain or industry vertical. For example, Amazon’s important metrics would be conversions, average order value, and shopping cart abandonment rate.