After hours and hours of coding, and fun-thrilled days, you’ve finally given life to your killer instinct idea in a form an app and uploaded it to the app store of your choice. Is it finally time to relax, while looking at the increasing number of people who have downloaded your masterpiece? Well, not really.
From now on, you not only need to update your app regularly in order to stay relevant but also spend time tracking all kinds of things about how your app is interacted with by users around the globe.
Chances are, very high that you have no idea of what’s really going on between the app and users if you rely on app store comments and bug reports, but haven’t used tracking.
When diving into the adventurous new world of mobile app metrics, it’s important not to miss any aspects of it. Generally, the metrics can be divided into three broad categories, which are able to spell out everything you want to know how your app is doing out there.
First and foremost, make sure that your users can actually launch your app and use it without waiting for the ages after each app tap on the screen. There’s a good deal of aspects of performance you want to be aware of crashes: How often they happen, at which operations, and on which devices. How fast and responsive is your mobile app is, how well the app uses the resources of the device it’s running on, particularly memory and power.
“As today most of the app’s depend upon cloud backend and/or leverages APIs of third-party services and platforms, monitoring the network performance will be also one of the key metrics.”
By tracking the way users actually interact with your app, you can get valuable insights into what you can improve in the UI/UX, as well as check your hypotheses about what features of the app are the most/least important for your customers.
The fundamental part of usage analytics is checking what devices your users have. With some mobile platforms more fragmented than others, having an idea of the capabilities of smartphones or tablets your customers can use can show you ways for future optimization.
In addition to knowing how your users interact with the app, it’s quite useful to know who your users and how many of them your app has. If you have used/familiar with Google Analytics tool for websites, you probably already aware of the metrics you’re after. These include the number of active users, new and returning users, retention rate, as well as time spent by users in your app in general and in each of its different views.
Mobile apps, that have built-in purchases, you’d also need to know your average rate per user and conversion rate.
As we progress towards the more app-centric world, and apps play a vital role in our day-to-day life, tracking these apps is an important part of being in the mobile app business, users should always come first.